I currently work as a senior creative, copywriter and strategist at West Agency in Gothenburg following a 14 year streak at Forsman & Bodenfors. Before that, 15 years running my own company.
During my career in communication, I’ve had the opportunity to successfully contribute as a creative, business leader, strategist, and innovator. I try to keep developing my skills all the time.
With thirty-something years in the industry, I've had the opportunity to create global awareness and change the perception of many international brands.
I do that by telling stories people want to hear. Stories that create true engagement—something people want to take part of.
I've been awarded in Cannes Lions, Guldägget, 100-Wattaren, Svenska Designpriset, Eurobest, Clio and many more. But for me, the greatest achievement is when a client sees results.