About me
I currently work as a senior creative, copywriter and strategist at West Agency in Gothenburg following a 14 year streak at Forsman & Bodenfors. Before that, 15 years running my own company.
During my career in communication, I’ve had the opportunity to successfully contribute as a creative, business leader, strategist, and innovator. I try to keep developing my skills all the time.
With thirty-something years in the industry, I've had the opportunity to create global awareness and change the perception of many international brands.
I do that by telling stories people want to hear. Stories that create true engagement—something people want to take part of.
I've had my fair share of awards over the years. All of them in collaboration with great people. For me, this profession is all about team work. Together with great people, I've been awarded in Cannes Lions, Guldägget, 100-Wattaren, Svenska designpriset, Eurobest, Clio and many more.
