Rock stars have been smashing guitars for decades, few with more enthusiasm than Swedish-born guitar virtuoso Yngwie Malmsteen.
Together with Sandvik, we decided to test their cutting-edge technologies by building the world’s first all-metal, unbreakable guitar and letting Malmsteen unleash his smashing skills on it.
In this project, Sandvik gathered experts from across the company to demonstrate how they could use sustainable, cutting-edge techniques to make something that is both highly precise and amazingly durable. Metal engineers, 3D printing technology, the worlds strongest steel structure and Sandvik's expertise in precision manufacturing resulted in the world's first undestructable, smash-proof guitar.
This project won 100W + 75W + 50W in 100Wattaren awards.